SAWDUST PRODUCTION – Events & Productions

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Uniqlo LifeWear 2022 Fall / Winter

Designed, build and execution of activation by Sawdust Production Sdn Bhd.

#UNIQLOMY #MYLifeWear #UNIQLO22FW.

On-Ground Activation

Uniqlo eCommerce Mobile Truck 2022

Designed, build and execution of activation by Sawdust Production Sdn Bhd.

Lead Generation – App download

End-to-end from App download to closing the sale.

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Uniqlo X Marni 2022 Fall / Winter

Designed, build and execution of activation by Sawdust Production Sdn Bhd.

ABOUT MARNI Innovative and multifaceted, Marni celebrates individuality through a rigorous yet subversive language. Marni is a state of mind, a playful spirit, with a history of friendly, humanist values combined with an experimental approach to materials and colors, as well as a unique flair for mixing prints and shapes. The aesthetic paradigm mirrors the vision of creative director Francesco Risso: the quirky elegance of Marni is a range of possibilities, an exploration of ideals, a lifestyle with an avant-garde spirit that holds a constant dialogue with the world of art, finding ultimate expression in special collaborations and capsule collections. Marni’s elegantly subversive perspective celebrates the authenticity of artisanal workmanship, exalting the sophistication of materials and the originality of design.

On-Ground Activation

Uniqlo UT On-Ground Activation 2023

Designed, build and execution of activation by Sawdust Production Sdn Bhd.

#uniqlomy #UT2023 #sunwaypyramid

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Uniqlo LifeWear 2023 Spring / Summer

Designed, build and execution of activation by Sawdust Production Sdn Bhd.

#UNIQLOMY #MYLifeWear #UNIQLO23SS

On-Ground Activation

AIRism Roadshow 2022 @ Queensbay Mall

Designed, build and execution of activation by Sawdust Production Sdn Bhd.

AIRism succeeds UNIQLO’s highly successful Silky Dry and Sarafine lines developed around the innovative concept of using ultra-fine fibers to regulate the circulation of the air trapped inside clothes. This innovation created garments that felt so light and soft to the skin that wearers forgot they were even wearing them. AIRism builds on this legacy, delivering supremely comfortable underwear with a texture that feels both soft and smooth on the skin, is cool to the touch and features UNIQLO’s DRY function to quickly absorb and dry away perspiration.

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Double Eleven New Office Official Launch

Their new 12,000 square foot Kuala Lumpur studio has been carefully designed and fitted out incorporating the lessons we’ve learned in the UK in our first decade. There is a lot of positive energy and excitement in the studio, our team know they are setting the foundations for the future. Seeing their ambition and joy to work on great gaming titles while being able to enjoy a normal family life is really rewarding.

This event is to celebrate their milestone in expanding our studio’s people-first ethos into Malaysia. Combined, both studios position Double Eleven for the future to continue developing and publishing great games

Media & Influencer Preview

Uniqlo & Marni Spring / Summer 2022 Collection

Uniqlo & Marni Spring / Summer 2022 Collection Event

TIMELESS, ESSENTIALS, REMIXED

UNIQLO and MARNI playfully explore the clash between purity and chaos. A wardrobe for everyone and every day, it is a slightly out-of-the-box proposition that combines the functionality, simplicity and fabric innovation of UNIQLO’s LifeWear with MARNI’s unique sensibility for colors, shapes and prints.

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Uniqlo LifeWear 2022 Spring / Summer Media Preview

Focusing on the theme is “The Joys of Clothing” that come to life when people and clothes find each other, this collection features clothes that captures the energy of city living, fresh outdoor trips, a breezy and relaxing beach session as well as clothing made to fit your everyday lifestyle.

– The Joys of Sun and Seaside
– The Joys of Landscape
– The Joys of Imagination
– The Joys of Skyline
– Uniqlo U
– Uniqlo x Ines De La Fressange
– Uniqlo x Hana Tajima
– Uniqlo x JW Anderson

#ProtectUs #SaveMsiaCOVID19

Media Preview

Uniqlo LifeWear 2020 Spring / Summer

For the upcoming 20SS season, UNIQLO innovates LifeWear to embody its enduring commitment to keeping people comfortable and making life better! Watch to reveal the looks from our 20SS Preview.

Land Pacific Booth Fabrication

Land Pacific Booth

Booth Fabrication

Uniqlo Hijab Workshop 2019

Modest. Chic. Stylish. We’ve got an exclusive Hijab styling workshop lined up — brought to you by our special guest Didiyana Ehsan!

Uniqlo LifeWear 2019 Fall / Winter

The collection stems from UNIQLO LifeWear philosophy of innovation and technology and this 2019 Fall Winter collection is to bring more warmth, more lightness, better design and comfort to people’s lives.

Gurney Paragon Mall, Hari Raya 2019 Mall Decoration

Gurney Paragon Mall, Hari Raya 2019

Mall Decoration

Uniqlo AIRism 2019 Pop-up Store Activation

AIRism succeeds UNIQLO’s highly successful Silky Dry and Sarafine lines developed around the innovative concept of using ultra-fine fibers to regulate the circulation of the air trapped inside clothes. This innovation created garments that felt so light and soft to the skin that wearers forgot they were even wearing them. AIRism builds on this legacy, delivering supremely comfortable underwear with a texture that feels both soft and smooth on the skin, is cool to the touch and features UNIQLO’s DRY function to quickly absorb and dry away perspiration.

Uniqlo UT 2019 On-Ground Activation

A graphic print is more than just a graphic print. It’s an expression of who you are. Where you’ve been. What you love. And with an inspiring range of limited edition collections and collaborations to choose from, you’ll always find a design that expresses exactly how you feel. That’s the UT philosophy.

Uniqlo X Hana Tajima 2019 Spring / Summer

Styling Event

Gurney Paragon Mall, Chinese New Year 2019 Mall Decoration

Gurney Paragon Mall, Chinese New Year 2019

Mall Decoration

HP APAC Media Launch & Conference - Home Planet 2018

HP APAC Media Launch & Conference – Home Planet 2018

The next giant leap for humankind. A new home for one million humans.

Uniqlo UT On-Ground Activation 2018

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Uniqlo UT On-Ground Activation 2018

A graphic print is more than just a graphic print. It’s an expression of who you are. Where you’ve been. What you love. And with an inspiring range of limited edition collections and collaborations to choose from, you’ll always find a design that expresses exactly how you feel. That’s the UT philosophy.[/mpc_textblock]

Uniqlo X Andrea Chong Influencer Event 2018

Collaboration between UNIQLO LifeWear and Andrea Chong, IG: dreachong

Uniqlo X Fugeelah 2018

Uniqlo X Fugeelah

The designs are inspired by children from various cultures, talents and unique life journeys. These children also learn about craftsmanship, design and other skills to produce beautiful creations. They are involved from conceptualisation to production.

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AIRism

AIRism succeeds UNIQLO’s highly successful Silky Dry and Sarafine lines developed around the innovative concept of using ultra-fine fibers to regulate the circulation of the air trapped inside clothes. This innovation created garments that felt so light and soft to the skin that wearers forgot they were even wearing them. AIRism builds on this legacy, delivering supremely comfortable underwear with a texture that feels both soft and smooth on the skin, is cool to the touch and features UNIQLO’s DRY function to quickly absorb and dry away perspiration.

Uniqlo LifeWear 2019 Spring / Summer

Apparel that comes from our Japanese values of simplicity, quality, and longevity. Designed to be of the time and for the time. Made with such modern elegance that it becomes the building blocks of your style.

Clothing that we are constantly innovating, bringing more warmth, more lightness, better design, and better comfort to your life. It never stops evolving because your life never stops changing.

UNIQLO LifeWear. Simple made better.

Uniqlo LifeWear 2018 Spring / Summer

LifeWear is constantly evolving in an ever-changing world, accommodating new needs and delivering technological innovations in clothing.

It is apparel that comes from our Japanese values of simplicity, quality, and longevity, reflecting our commitment to perfection in everything from design to fabric, stitching, cut, and colour.

Uniqlo LifeWear 2018 Fall / Winter

Uniqlo 2018 Fall / Winter

UNIQLO is constantly thinking about the evolution of clothes. Our Fall/Winter 2018 LifeWear promotes individuality through a fresh emphasis on two basic elements—color and silhouette. This season, we have created a collection of easy-to-coordinate colors and silhouettes to help people dress with style and confidence.

Uniqlo LifeWear 2017 Fall / Winter

LifeWear is thoughtfully created clothing that makes everyday life better and more comfortable. It is apparel that comes from our Japanese values of simplicity, quality, and longevity, reflecting our commitment to perfection in everything from design to fabric, stitching, cut, and color.

Uniqlo LifeWear 2023 Spring / Summer

Uniqlo UT 2023

Uniqlo LifeWear 2022 Fall / Winter

Uniqlo X Marni 2022 Fall / Winter

Uniqlo eCommerce Mobile Truck 2022

AIRism Roadshow 2022 @ Queensbay Mall

Double Eleven Malaysia Office Launch

Uniqlo & Marni Spring / Summer 2022 Collection

Uniqlo LifeWear 2022 Spring / Summer

Uniqlo LifeWear 2020 Spring / Summer

Gurney Paragon Mall, Hari Raya 2019

Uniqlo Hijab 2019

Uniqlo LifeWear 2019 Fall / Winter

Uniqlo AIRism 2019

Uniqlo UT 2019

Uniqlo X Hana Tajima 2019 Spring / Summer

Gurney Paragon Mall, Chinese New Year 2019

HP APAC - Home Planet 2018

Uniqlo LifeWear 2019 Spring / Summer

Uniqlo UT 2018

AIRism 2018

Uniqlo X Andrea Chong 2018

Uniqlo X Fugeelah

Uniqlo 2018 Fall / Winter

Uniqlo LifeWear 2018 Spring / Summer

Uniqlo LifeWear 2017 Fall / Winter